Pam is an enthusiastic champion for Agile Marketing and agile thinking. She is professionally trained as coach, is a qualified marketing professional with over 30 years’ experience, and is an AgilePM® Practitioner. She believes Agile works for marketing because it puts the customer at centre of decision making and strategy, whilst providing the flexibility needed to adapt to change and deal with uncertainty. Pam believes coaching skills are the essence of empowerment, innovation & leadership for a future in which we will need to be agile to be increasingly comfortable with uncertainty.